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Prashant Srivastava

Is your sales team engaged?

Devoting 80% of the NBFC workforce to sales offers potential benefits contingent on the company’s model, industry, and strategy. The significance of a robust sales team for an NBFC includes the following:

a. Revenue Generation: Employing strategies to augment funds is crucial for expansion, sustainability, and public service support.

b. Client Acquisition: Transforming prospects into paying customers is essential for business growth and viability.

c. Diversification: Spreading investments across diverse reduces risk, guarding against poor performance in one area.

d. Market Penetration: A strong sales team helps enter new markets, expanding reach and visibility.

e. Customer Relationships: Nurturing loyalty drives repeat business, referrals, and advocacy.

f. Market Insights: Client interactions offer valuable market data, guiding strategies to align with market needs.

Affiliating employee engagement in a sales-oriented team enhances motivation and productivity. Beyond numerical metrics, meaningful engagement and alignment with values are essential for enduring success in the competitive NBFC sector. Striking a balance between sales and other functions is crucial, necessitating a well-rounded workforce allocation tailored to NBFC’s specific needs and market dynamics. The optimal sales workforce percentage is contingent upon strategy, regulatory considerations, and the nature of financial services. Cultivating a positive and empowering workplace through these endeavors fosters sustainable growth, amplifies customer satisfaction, and maintains a competitive advantage in the financial services industry.

@W.E.-Matter – WE-Matter is a scientifically designed, technology-enabled, and analytics-infused employee engagement solution. Discover more at https://we-matter.com/

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